Learn, Build & Optimise Marketing Funnels
The professional funnel builder built for marketers who want to learn by doing. Visualise customer journeys, map personas, analyse conversion flows, and master funnel strategy — completely free.
Everything you need to master funnels
From visual funnel mapping to customer journey analysis, FunnelLabs gives you the complete toolkit to understand and optimise every step of the customer experience.
Visual Funnel Builder
Drag-and-drop canvas powered by React Flow. Build multi-step funnels with traffic sources, landing pages, actions, and email sequences — all connected with animated flow edges.
Customer Journey Mapping
Map the full customer experience across Awareness, Consideration, Decision, Retention, and Advocacy stages. Add touchpoints, emotions, pain points, and opportunities.
Customer Persona Builder
Create rich persona profiles with goals, pain points, motivations, objections, preferred channels, demographics, and a bio — all stored within your project.
Analytics & Forecasting
Visualise conversion rates, visitor volumes, and revenue at every funnel step. The Forecast Layer overlays live stats on nodes so you can spot bottlenecks instantly.
People Flow Layer
Animate your funnel with real people-flow data. See animated dotted edges carrying visitor counts and conversion rates between every step in real time.
Project-Based Workspaces
Organise everything into projects. Each project has its own funnels, journey maps, and personas — perfect for managing multiple clients, campaigns, or modules.
16+ Pre-Built Templates
Start instantly with proven templates across five categories: Courses & Coaching, eCommerce, SaaS, Agency, and Lead Generation — all fully editable.
Export & Publish
Export your funnel as a PNG or PDF for presentations and reports. Publish directly to share a live view with clients or stakeholders.
Rich Component Library
Over 30 components across Sources (Google Ads, Facebook, TikTok, SEO), Pages (landing pages, checkout, webinar), and Actions (email sequences, SMS, integrations).
Canvas Checklist
Built-in progress checklist with nested sub-items, a progress bar, and hide-completed toggle — keeping your build structured and on track.
Start with a proven funnel template
Choose from 16 professionally designed templates across five marketing categories. Every template is fully editable on the canvas — swap components, add steps, and make it your own in minutes.
Go beyond the funnel — map the full customer journey
Most funnel tools stop at conversion. FunnelLabs lets you map the complete customer experience — from first awareness to loyal advocacy — with dedicated journey components.
Simple, transparent pricing
Start free. Upgrade when you need more. No hidden fees, no long-term contracts.
How FunnelLabs compares
Loved by marketers and educators
See what students, freelancers, and lecturers are saying
"FunnelLabs completely changed how I understand customer journeys. Being able to map the funnel visually and then overlay the people flow data made everything click."
"I use FunnelLabs to present funnel strategies to clients. The export feature and the clean canvas make it look incredibly professional — and it's a fraction of what I'd pay for Funnelytics."
"I've integrated FunnelLabs into my Digital Marketing module. Students can build real funnels, map customer journeys, and create personas all in one place. It's transformed my teaching."
Frequently asked questions
Everything you need to know about FunnelLabs
Ready to build your first funnel?
Join thousands of marketers and students using FunnelLabs to visualise, build, and optimise marketing funnels. Free forever — no credit card required.
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